THE SV MERCH
STORY
The SV Merch is a creative expression of the lifestyle of brothers Sam Verzosa Jr. and Sam Verzosa III. SV3 started the concept of giving a customized SV-themed merchandise for guests of the uber-exclusive SV Party. Now, that idea has grown into a standalone brand that combines their love for urban culture and their relentless pursuit of success. Each SV Merch design is decorated with affirmations of the SV lifestyle, with the sole purpose of uplifting the people and attracting the way to a better life.
The words of affirmations in every SV Merch design come from their mantras in life; their secrets of success, shared to the people. The streetwear aesthetics represent the life of hustle and glamour reflected in hip hop culture.
SV3, creative director and curator of the SV Merch, draws some inspiration of the brand’s vision from his older brother, SV. The latter has been a role model for SV3 in terms of business, philanthropy, and life in general. Both are leaders of their respective companies; SV3 spearheads integrated marketing solutions company Versalife Innovations and a pharmacy/cosmetics company Nutri Amer-Asia Cosmeceuticals Inc., while SV is the CEO of Frontrow International and President of Maserati Philippines.